Planning Aerial Photography for Miami Advertising

Aerial photography and cinematography can establish a location, reveal a property or follow movement in a commercial campaign. Start with what the shot needs to communicate, then plan the aircraft, camera and crew around the brief.

Connect the aerial shot to the campaign

Share the treatment, audience, reference frames and planned edit. A wide view can establish a waterfront setting; a closer tracking move can follow a vessel or vehicle. Each should serve the story and connect with the rest of the production.

Choose the capture approach

Stabilized aerials and FPV provide different movement options. Drone Genius scopes Inspire 3/X9 and FPV packages around the shot list, location and delivery requirements. Confirm pilot and camera-operator roles, lenses, monitoring and recording settings before the shoot.

For property campaigns, discuss whether you need finished-building imagery, backplate photography for a rendering, or interactive 360 views. Drone Genius supplies the aerial photography; visualization teams create the renderings.

Plan the location and capture window

Send exact locations, dates, desired light and access details. The team needs to assess airspace, obstacles, weather, launch and recovery areas, people and vehicle movement, and any required permissions or authorizations.

Agree weather contingencies and the process for reviewing proposed camera moves. A reference shot is a creative starting point, not confirmation that the same move is feasible at every location.

Define the handoff and intended uses

Specify the delivery dimensions, frame rate, recording format, color requirements and planned crops. Clarify whether the scope includes original footage, selected clips or an edit, along with revisions, sound, turnaround and transfer arrangements.

Include the campaign’s intended uses, platforms and term in the brief so the proposal addresses the required usage. Travel, extra capture windows and specialist outputs should be agreed rather than assumed.

Explore relevant work

See our film and commercial work, marine portfolio and developer view projects. These examples can help you describe the framing and movement your campaign needs.

Send your production brief with locations, dates, reference shots and delivery requirements to discuss a project-specific scope.